BCR accelerates digitalization and transforms customer experience
2.4 million active users of the George mobile app, George being the main channel through which BCR clients buy a home, invest, choose insurance and save.
BCR announced that 8 in 10 clients applied digitally for a mortgage in the first nine months of 2026, and half of the mortgages granted this year were approved entirely in George. BCR is the only bank in Romania with a 100% digital approval flow for mortgage loans, both for buying a home and for refinancing, including from other banks. In George, clients upload property documents directly from their phone and receive validation on the spot, and the loan can be granted in just five working days.
BCR is the first bank in Romania to offer a 100% digital investment advisory service, in George, available to all the bank’s clients. The service is part of BCR’s financial education initiative for investors, designed to help every investor understand the mechanisms and specifics of the products they invest in. To date, over 129,000 clients have completed the Investment Knowledge and Experience questionnaire, and 15,000 have gone through the advisory flow directly in George.
Other key statistics
. 98% of retail investment transactions in the first nine months of 2026 were carried out 100% digitally, in George. The number of clients with at least one investment product grew by 20% compared with September 2025, and subscriptions to Capital Plan recurring investment plans rose by 43% (the recurring investment plan with a minimum threshold of RON 100).
. 94% of new insurance sales are made digitally, and the total insurance portfolio grew by 11% compared with September 2025. BCR is constantly expanding its insurance offer with products built around clients’ real needs and has recently added Global Care, offered together with BCR Asigurări de Viață VIG, a health policy that covers treatment for serious illnesses abroad.
. 98% of new enrolments in the BCR Plus Voluntary Pension Fund (Pillar III) are made digitally, directly in George. The number of new enrolments rose by 8% in Q3 2026 compared with Q3 2025, and the fund has exceeded 185,000 participants. BCR Pensii launched a digital feature that enables 100% online transfer to the BCR Plus Voluntary Pension Fund for those currently contributing to another fund.
. In a first for Romania, BCR brings Travel Hub to George, a space dedicated to travel abroad that brings together useful services and information in one place, including mobile connectivity via eSIM in over 200 countries and regions, an updated indicative exchange rate, a currency converter, destination information and personalised recommendations. “The result is a simpler, more comfortable trip.” – the bank said.
. BCR offers clients discounts of up to 10% on everyday purchases, directly in George. In the first month after the launch of the Gift Vouchers feature, clients bought over RON 210,000 worth of digital vouchers. The vouchers are available from more than 35 partner merchants, from supermarkets and petrol stations to electronics, furniture, fashion, restaurants, travel and entertainment. Clients choose the merchant
and the voucher value, pay the discounted price from their George account and receive the voucher instantly.
. BCR said that is the best bank in Romania for the quality of its Contact Center service, with 2.48 million interactions in the first nine months of 2026 and high client satisfaction, above 75 points on the NPS recommendation indicator. BCR’s Contact Center answers 3 in 4 calls within the first 30 seconds.
. George Business processes monthly transactions of over EUR 12 billion for more than 12,000 clients, and in the first three quarters of 2026 it issued over 1,000 letters of guarantee fully digitally. In Q3 2026 alone, over 1,400 companies carried out 27,000 FX transactions through FX Pro, at a rate negotiated directly in the platform, with a total volume of over EUR 1 billion.
“Romania’s next stage of growth will depend on how well we turn knowledge into innovation and finished products, designed and created here. In a world where technology and geopolitics are reshaping global value chains, what makes the difference is how quickly we understand where we stand. Our role is to be a trusted guide for our clients, to give them the tools and expertise to turn data into decisions, and to stay with them throughout the journey, so they can have full control and clarity.” – said Sergiu Manea, CEO Banca Comercială Română.
He added: “Today, more than 12,000 of Romania’s strongest companies, those with turnover above EUR 1 million, have chosen George Business to manage their financial operations. Entrepreneurs see their company’s rating and financial indicators in real time, negotiate their exchange rate directly on the platform and obtain letters of guarantee fully online. In George, individual clients have access to a complete portfolio of products and services, from investments to pensions and insurance, and through the Financial Coaching service they receive a personalised financial plan and develop healthy long-term habits.“
