Raiffeisen Bank Romania launches ERIC, the first AI Business Coach in the GatadeBusiness community
Available 24/7 directly through the Raiffeisen Smart Business app, ERIC is a digital solution designed to help businesses better understand their financial position, structure their budgets and business plans, navigate complex financial concepts, identify banking solutions tailored to their needs, and prepare more effectively for discussions with banking specialists — enabling them to make better-informed business decisions.
“ERIC does not replace the banking specialist; instead, it prepares entrepreneurs for a more focused and productive conversation. By organizing information, clarifying needs, and helping formulate the right questions, ERIC supports personalized financial planning and better-informed business decisions,” according to the press release.
Combining technology with human expertise
ERIC brings together digital innovation and the expertise of the bank’s specialists to provide personalized support tailored to each client’s needs.
“ERIC becomes an integrator within the GatadeBusiness community, bringing greater clarity to entrepreneurs’ needs, helping our specialists provide more targeted support, and making interactions with the bank more structured, transparent, and efficient. Through a simple and fast conversational experience, the solution helps entrepreneurs make more informed business decisions,” the bank said.
“ERIC supports entrepreneurs in much the same way a coach supports an athlete: it does not step onto the field, compete on your behalf, or make decisions for you. Instead, it helps you prepare better, gain a clearer understanding of your strengths and the areas that require attention, structure your game plan, and be better prepared when opportunities or risks arise.
In sport, a coach’s impact can be seen in the team’s progress and in how each member learns to make the most of their potential. In business, ERIC’s value will be reflected in the way it helps entrepreneurs make better-informed decisions, gain a clearer understanding of their financial figures, capitalize on opportunities, and mitigate avoidable risks.
Having this kind of support available around the clock can make a real difference when entrepreneurs need to quickly clarify their questions, plans, or financial needs. ERIC thus becomes an integrator within the GatadeBusiness community: bringing greater clarity to entrepreneurs’ needs, helping banking specialists provide more targeted support, and making interactions with the bank more structured, transparent, and efficient,” said Ionuț Pătrăhău – Vice President, Entrepreneurs Division, Raiffeisen Bank Romania.
