Embedded finance: Cross River Bank powers X Money – the first P2P payments experience built into a U.S. social media platform
Cross River Bank (“Cross River”), a technology infrastructure provider that offers embedded financial solutions announced it will power X Money, the financial services platform built directly in the X app, as the social network advances its vision of becoming the everything app.
„Through the collaboration with Cross River, X becomes the first social media platform in the United States to embed FDIC-insured, interest-bearing accounts, a Visa debit card, and broader payment capabilities directly into its platform. Cross River’s regulated infrastructure and access to payment rails power the experience, giving X users faster, more flexible access to their money without ever leaving the app.” – according to the press release.
„With Cross River providing the banking backbone and X connecting users across the United States, the collaboration represents a new standard for money movement, combining compliance, speed, and scale in a way that meets the needs of today’s digital-first consumers. By enabling seamless, in-app finance, this will unlock a future where financial services live within the platforms that consumers already use every day.” – the company said.
Cross River is known for its API-driven banking core, full ownership of the technology stack, regulatory expertise, and demonstrated ability to deliver responsible and scalable financial experiences for the world’s most complex platforms.
„By owning its infrastructure end-to-end, Cross River eliminates the latency, fragility, and compliance gaps inherent in third-party systems, enabling it to handle the scale and speed that X’s vast user base demands. Cross River’s infrastructure also has the ability to scale, making the company ready to support new financial products and features as user demand grows—without sacrificing speed or compliance. It’s the latest proof point in Cross River’s continued leadership in defining the next generation of embedded finance.” – the company explained.
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Cross River provides technology infrastructure powering the future of financial services. Leveraging its proprietary, real-time banking core, Cross River delivers innovative and scalable embedded payments, cards, lending, and crypto solutions to millions of consumers and businesses. Cross River is backed by leading investors and serves the world’s most essential fintech and technology companies. Leading the industry, Cross River is reshaping global finance and financial inclusion.
