For the first time ever, the majority of consumers prefer to use their mobile phone or wearable to pay over a contactless card – ABI Research
NFC Forum has announced the publication of its bi-annual Near Field Communication (NFC) Usage and Adoption Study.
The study, conducted by ABI Research highlights the accelerating migration from physical to digital wallets, with more than 80% of those surveyed confirming that they have used a smartphone or smartwatch to make contactless payments. Security, convenience and future digital wallet innovations cement the growing trend towards device first approaches.
Top 5 Takeaways from the 2024 Survey
. Contactless has flipped from a card-first to digital-first user experience: 55% of respondents prefer to use their phone or watch to pay over a card. Two years ago this was 47%.
. When compared to QR codes, Contactless Cards, and Cash, NFC Contactless mobile/watch payments was rated the Most Secure, Most Convenient, Most Reliable, and Most Easy to Use way to pay.
. Daily use of contactless grew drastically from 15% in 2022 survey to 57% of respondents.
. Consumers are becoming more reliant on digital wallets – 95% of respondents have left their physical wallet or purse at home in favor of taking a mobile payment at least once
. When looking at „future innovations” of NFC, Multi-purpose tap and support for Sustainability features rated highest.
More details here
