Doru Petruti

Doru Petruti is the Deputy CEO at HeyBlu Financial Services IFN, leading Risk, Operations, and Payments. He blends 10 years in manufacturing automation experience with 20+ years across corporate, SME, and retail banking, plus 8 years in fintech—serving telco, media, technology, pharmaceuticals, and online marketplaces clients. This cross‑industry foundation underpins a pragmatic, data‑driven approach to building resilient financial services.
At ABN AMRO/RBS, apart from leading a corporate banking team, he launched SME/Business Banking, led Retail strategy and risk since 1998, and supported the sale of RBS Romania’s retail business to UniCredit in 2013. He later served as CEO of BRCI, driving turnaround and governance.
In the past eight years as Deputy CEO of Orange Money and now HeyBlu, Doru contributed to the launch of e-money accounts with IBAN, integrated them with local and international payment systems, built end-to-end digital onboarding and servicing, and scaled digital lending and embedded finance models designed to cut decision times, improve loss performance, and strengthen resilience. Born in Timișoara, he is an engineer with an International MBA (Case Western Reserve & CEU).