Daniela Dragnea is RO Country Lead at Softloans, a company specialized in embedded lending solutions that integrate seamlessly into the platforms SMEs already use. She is helping build the foundation for a new way of financing businesses — fast, fair, and flexible.With over 20 years of experience in the financial sector, Daniela has developed a strong background in market expansion, strategic partnerships, regulatory alignment, and product localization.
Her work focuses on fostering collaboration between fintechs, banks, and payment providers to reimagine business lending — making it more data-driven, inclusive, and real-time
