Quantitative Research Director, iSense Solutions
He began his career in market research in 2007 and has spent the last three and a half years in the iSense Solutions team. From the position of Quantitative Research Director, Andrei undoubtedly embodies the spirit of the company. He has a PhD in sociology, with a solid academic background, and he likes to combine methodological rigor with the creative spirit of marketing. He loves brand and communication research and is an ardent follower of the school of thought promoted by Byron Sharp. Over the past two years, he has designed and coordinated the weekly Consumer Stress Score study, developed in iSense Solutions as a free tool to help customers and companies navigate the challenges caused by the coronavirus pandemic. In his free time, he likes to unravel the mysteries of civil law as a student at the Faculty of Law of the University of Bucharest.