{"id":1165,"date":"2026-05-21T10:37:05","date_gmt":"2026-05-21T10:37:05","guid":{"rendered":"https:\/\/banking40.ro\/academy\/?page_id=1165"},"modified":"2026-05-21T10:37:05","modified_gmt":"2026-05-21T10:37:05","slug":"alina-tudose","status":"publish","type":"page","link":"https:\/\/banking40.ro\/academy\/alina-tudose\/","title":{"rendered":"Alina Tudose"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1742585916053{margin-top: 15px !important;background-color: #f6f6f6 !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;1161&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_outline&#8221; border_color=&#8221;blue&#8221; qode_css_animation=&#8221;element_from_left&#8221; qode_hover_animation=&#8221;zoom_in&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;.vc_custom_1779359823333{padding-bottom: 10px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: justify;\">Co-Founder Brand Growers, Head of Strategy Rusu+Bor\u021bun, Brand Strategist<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"margin: 0 0 18px 0; line-height: 1.7;\">Alina Tudose is a brand consultant with more than two decades of experience in marketing, advertising, and business strategy, both on the agency side and the client side. Her career includes key roles at Vodafone, McCann Erickson, Brandient, and Cohn &amp; Jansen JWT, where she served as Managing Director &amp; Head of Strategy. Over time, she has helped shape the discipline of strategic planning in Romania, before it became a clearly defined role.<\/p>\n<p style=\"margin: 0 0 18px 0; line-height: 1.7;\">In 2014, she co-founded Brand Growers, working closely with entrepreneurs and management teams to build brands that support business growth and long-term value. Her approach is rooted in clarity and a deep understanding of business, based on the belief that branding should not merely communicate, but actively support a company\u2019s decisions and direction.<\/p>\n<p style=\"margin: 0; line-height: 1.7;\">\u201cToday, branding is less about how you present yourself and more about how clearly you are understood, even when you are not the one telling the story.\u201d<\/p>\n<p><a style=\"display: inline-block; margin-top: 25px; padding: 10px 18px; background: #0A66C2; color: #fff; font-weight: 600; text-decoration: none; border-radius: 8px; font-family: Arial,sans-serif;\" href=\"https:\/\/www.linkedin.com\/in\/alinatudose\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn Profile<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;58px&#8221;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1472811249082{padding-top: 86px !important;padding-bottom: 65px !important;background-color: #28395b !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2><span style=\"color: #ffffff;\">Voices of Support and Appreciation<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;68px&#8221;]<div class='testimonials_c_holder clearfix light'><div class=\"testimonials_c testimonials_c_carousel\" data-show-navigation=\"yes\" data-animation-speed=\"\" data-auto-rotate-slides=\"5\" data-number-per-slide=\"3\"><ul class=\"slides\"><li id=\"testimonials-c-66\" class=\"testimonial_content\"><div class=\"testimonial_content_inner\"><div class=\"testimonial_image_holder\"><img decoding=\"async\" src=\"https:\/\/banking40.ro\/academy\/wp-content\/uploads\/2016\/09\/nikola-1.png\" \/><\/div><div class=\"testimonial_title_holder\"><h5>The conference was fabulous!<\/h5><\/div><div class=\"testimonial_rating_holder\"><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><\/div><div class=\"testimonial_text_holder\"><div class=\"testimonial_text_inner\" style=\"color: #ffffff;\"><p style='color:#ffffff;'>\"Thank you for your impeccable hospitality, I myself am a conference organizer also and all I can say is - thank you for your hard work!\"<\/p><p class=\"testimonial_author\" style=\"color: #ffffff;font-weight: 400;color: #ffffff;font-size: 15px;\">Nikola Skoric - CEO Electrocoin (Croatia)<\/p><\/div><\/div><\/div><\/li><li id=\"testimonials-c-81\" class=\"testimonial_content\"><div class=\"testimonial_content_inner\"><div class=\"testimonial_image_holder\"><img decoding=\"async\" src=\"https:\/\/banking40.ro\/academy\/wp-content\/uploads\/2016\/09\/arturo.png\" \/><\/div><div class=\"testimonial_title_holder\"><h5>The experience was terrific.<\/h5><\/div><div class=\"testimonial_rating_holder\"><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><\/div><div class=\"testimonial_text_holder\"><div class=\"testimonial_text_inner\" style=\"color: #ffffff;\"><p style='color:#ffffff;'>\"Getting to Sinaia and back, and the different tours were also great. Looking forward to next year!\"<\/p><p class=\"testimonial_author\" style=\"color: #ffffff;font-weight: 400;color: #ffffff;font-size: 15px;\">Arturo Gonzales Mac Dowell - Chair at Asociaci\u00f3n Espa\u00f1ola de Fintech e Insurtech (Spain)<\/p><\/div><\/div><\/div><\/li><li id=\"testimonials-c-83\" class=\"testimonial_content\"><div class=\"testimonial_content_inner\"><div class=\"testimonial_image_holder\"><img decoding=\"async\" src=\"https:\/\/banking40.ro\/academy\/wp-content\/uploads\/2016\/09\/david.png\" \/><\/div><div class=\"testimonial_title_holder\"><h5>Thank you<\/h5><\/div><div class=\"testimonial_rating_holder\"><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><\/div><div class=\"testimonial_text_holder\"><div class=\"testimonial_text_inner\" style=\"color: #ffffff;\"><p style='color:#ffffff;'>\"Thank you for your excellent logistics and warm hospitality.\"<\/p><p class=\"testimonial_author\" style=\"color: #ffffff;font-weight: 400;color: #ffffff;font-size: 15px;\"> David Birch - Author, advisor and commentator on digital financial service (UK)<\/p><\/div><\/div><\/div><\/li><li id=\"testimonials-c-82\" class=\"testimonial_content\"><div class=\"testimonial_content_inner\"><div class=\"testimonial_image_holder\"><img decoding=\"async\" src=\"https:\/\/banking40.ro\/academy\/wp-content\/uploads\/2016\/09\/zkaria.png\" \/><\/div><div class=\"testimonial_title_holder\"><h5>A great pleasure to participate<\/h5><\/div><div class=\"testimonial_rating_holder\"><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><\/div><div class=\"testimonial_text_holder\"><div class=\"testimonial_text_inner\" style=\"color: #ffffff;\"><p style='color:#ffffff;'>\"Thanks again for all your efforts, it was a great pleasure to participate in Banking 4.0.\"<\/p><p class=\"testimonial_author\" style=\"color: #ffffff;font-weight: 400;color: #ffffff;font-size: 15px;\">Zakariya Rahmouni - Key Account Management at HPS (Morocco)<\/p><\/div><\/div><\/div><\/li><li id=\"testimonials-c-78\" class=\"testimonial_content\"><div class=\"testimonial_content_inner\"><div class=\"testimonial_image_holder\"><img decoding=\"async\" src=\"https:\/\/banking40.ro\/academy\/wp-content\/uploads\/2016\/09\/ralph.png\" \/><\/div><div class=\"testimonial_title_holder\"><h5>Everything went very well<\/h5><\/div><div class=\"testimonial_rating_holder\"><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><\/div><div class=\"testimonial_text_holder\"><div class=\"testimonial_text_inner\" style=\"color: #ffffff;\"><p style='color:#ffffff;'>We thoroughly enjoyed our time at the conference and in Sinaia. Many thanks to you for organising and making this run so smoothly!<\/p><p class=\"testimonial_author\" style=\"color: #ffffff;font-weight: 400;color: #ffffff;font-size: 15px;\"> Ralf Ohlhausen - European Third Party Providers Association Chair (Germany)<\/p><\/div><\/div><\/div><\/li><li id=\"testimonials-c-80\" class=\"testimonial_content\"><div class=\"testimonial_content_inner\"><div class=\"testimonial_image_holder\"><img decoding=\"async\" src=\"https:\/\/banking40.ro\/academy\/wp-content\/uploads\/2016\/09\/hen.png\" \/><\/div><div class=\"testimonial_title_holder\"><h5>Thanks again for a wonderful Banking4.0 event<\/h5><\/div><div class=\"testimonial_rating_holder\"><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><\/div><div class=\"testimonial_text_holder\"><div class=\"testimonial_text_inner\" style=\"color: #ffffff;\"><p style='color:#ffffff;'>I was impressed with the topic, the community you have built and of course the location and the castles we visited. It has been a superb experience.<\/p><p class=\"testimonial_author\" style=\"color: #ffffff;font-weight: 400;color: #ffffff;font-size: 15px;\"> Henk Marsman - Principal Consultant Identity and Access Management at SonicBee (The Netherlands)<\/p><\/div><\/div><\/div><\/li><li id=\"testimonials-c-79\" class=\"testimonial_content\"><div class=\"testimonial_content_inner\"><div class=\"testimonial_image_holder\"><img decoding=\"async\" src=\"https:\/\/banking40.ro\/academy\/wp-content\/uploads\/2016\/09\/aneke.png\" \/><\/div><div class=\"testimonial_title_holder\"><h5>A big thank you to the organizers<\/h5><\/div><div class=\"testimonial_rating_holder\"><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><\/div><div class=\"testimonial_text_holder\"><div class=\"testimonial_text_inner\" style=\"color: #ffffff;\"><p style='color:#ffffff;'>For putting together such a well-structured and insightful event. It was also a pleasure to connect with so many amazing professionals.\"<\/p><p class=\"testimonial_author\" style=\"color: #ffffff;font-weight: 400;color: #ffffff;font-size: 15px;\">Anke Marin - Development Manager, CEE - LexisNexis Solutions (Poland)<\/p><\/div><\/div><\/div><\/li><li id=\"testimonials-c-69\" class=\"testimonial_content\"><div class=\"testimonial_content_inner\"><div class=\"testimonial_image_holder\"><img decoding=\"async\" src=\"https:\/\/banking40.ro\/academy\/wp-content\/uploads\/2016\/09\/emiel-1.png\" \/><\/div><div class=\"testimonial_title_holder\"><h5>A fantastic experience<\/h5><\/div><div class=\"testimonial_rating_holder\"><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><\/div><div class=\"testimonial_text_holder\"><div class=\"testimonial_text_inner\" style=\"color: #ffffff;\"><p style='color:#ffffff;'>Thanks a lot for having us and for the great organization! It was a fantastic experience.<\/p><p class=\"testimonial_author\" style=\"color: #ffffff;font-weight: 400;color: #ffffff;font-size: 15px;\">Emiel Coppieters - Strategy Associate itsme (Belgium)<\/p><\/div><\/div><\/div><\/li><li id=\"testimonials-c-68\" class=\"testimonial_content\"><div class=\"testimonial_content_inner\"><div class=\"testimonial_image_holder\"><img decoding=\"async\" src=\"https:\/\/banking40.ro\/academy\/wp-content\/uploads\/2016\/09\/radu.png\" \/><\/div><div class=\"testimonial_title_holder\"><h5>International, vibrant and insightful<\/h5><\/div><div class=\"testimonial_rating_holder\"><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><span class=\"testimonial_star_holder\"><span class=\"icon_star\"><\/span><\/span><\/div><div class=\"testimonial_text_holder\"><div class=\"testimonial_text_inner\" style=\"color: #ffffff;\"><p style='color:#ffffff;'>BANKING 4.0 is probably the top digital banking and fintech conference in Eastern Europe. Big congratulations to organizers for growing BANKING 4.0 into an international, vibrant and insightful event!<\/p><p class=\"testimonial_author\" style=\"color: #ffffff;font-weight: 400;color: #ffffff;font-size: 15px;\">Radu Topliceanu - EVP, Head of NEO and Personal Banking at Mashreq (UAE)<\/p><\/div><\/div><\/div><\/li><\/ul><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1742585916053{margin-top: 15px !important;background-color: #f6f6f6 !important;}&#8221; z_index=&#8221;&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;1161&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_outline&#8221; border_color=&#8221;blue&#8221; qode_css_animation=&#8221;element_from_left&#8221; qode_hover_animation=&#8221;zoom_in&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text css=&#8221;.vc_custom_1779359823333{padding-bottom: 10px !important;}&#8221;] Co-Founder Brand Growers, Head of Strategy Rusu+Bor\u021bun, Brand Strategist &nbsp; Alina Tudose is a brand consultant&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-1165","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/banking40.ro\/academy\/wp-json\/wp\/v2\/pages\/1165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/banking40.ro\/academy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/banking40.ro\/academy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/banking40.ro\/academy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/banking40.ro\/academy\/wp-json\/wp\/v2\/comments?post=1165"}],"version-history":[{"count":1,"href":"https:\/\/banking40.ro\/academy\/wp-json\/wp\/v2\/pages\/1165\/revisions"}],"predecessor-version":[{"id":1166,"href":"https:\/\/banking40.ro\/academy\/wp-json\/wp\/v2\/pages\/1165\/revisions\/1166"}],"wp:attachment":[{"href":"https:\/\/banking40.ro\/academy\/wp-json\/wp\/v2\/media?parent=1165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}